How to Sell Yourself as an Actor or Model
You're ready to share your talents as an actor or model with the world and start your career. The next step is promoting yourself with confidence to land the jobs you need to build the career you desire.
In today's world, you are more than an actor or model. You are an entrepreneur and a business person. Marketing for actors and models and networking for actors and models are vital to success. Fortunately, learning how to promote yourself and your business is simply a skill that you can master.
Try these ten strategies, and start marketing and networking like a pro.
1. Prepare a Professional Headshot, Modeling Portfolio, or Showreel
These are essential marketing tools that you'll regularly use to help grab the attention of industry professionals. Take your time and choose the right professional photographer that will help you capture your style, especially if you're building a modeling portfolio.
2. Write a Polished Cover Letter and Resume
Be sure to personalize your cover letter for each job. Instead of writing "Dear Sir or Ma'am," find out the person's actual name. If you've met before or were recommended by a mutual acquaintance, mention it. Be yourself and be sure to highlight your skills and experiences that make you an excellent candidate for the job.
Update your resume regularly so you can apply efficiently to jobs. Lastly, take the time to edit your cover letter and resume to ensure they're error-free and properly formatted.
3. Maintain an Up-to-Date Website
An actor or modeling website is essential to build your online presence. Your website is an up-to-date portfolio that's available 24 hours a day, showcasing your latest photos, showreels, voice reels, videos, jobs, and news.
Be sure to include an About page, a Contact page or clear instructions on how to contact you, and links to your social media platforms.
4. Stay Active on Social Media Platforms that Your Audience Uses
With so many social media options, it's challenging to post consistently across them all. Consider focusing on the social media platforms that your target audience uses the most so you can stay connected without becoming overwhelmed.
When using social media, be sure to fill out your entire profile, whether it's for Instagram, Facebook, YouTube, or LinkedIn. Also, keep your bio picture (often your headshot) consistent across social media platforms to increase recognition and brand consistency.
5. Instagram for Models and Actors
Instagram use continues to soar and can be a fantastic platform to share current photos. However, be thoughtful about what you post. Keep your audience in mind. Post photos and information that resonates with them. If you post without purpose, your audience will begin to tune you out.
6. Maintaining a YouTube Channel
Creating a YouTube channel can be a fun way to demonstrate your abilities as an actor or a model. To use this social media platform effectively, spend time deciding what type of content your audience will find interesting so they keep returning and share with friends. For each video, be sure to write a strong headline and fill out the metadata. Lastly, add a link to your YouTube channel from your website and share your YouTube videos on your other social media platforms.
7. Create a Facebook Fan Page
Facebook is a great place to share tips and information that appeals to your audience. Share photos to grab people's attention and then wow them with your views and perspective. You can share your YouTube videos or create a poll or a live event. Be sure to stay active by posting regularly.
8. Use LinkedIn to Build Your Professional Network
LinkedIn helps build your professional identity and connect with business professionals and companies. You can post content and follow professionals working in your preferred niches. It can also be a great way to build your network and make new professional connections.
9. Network in Person Regularly
While building and maintaining your network through social media is valuable, don't forget to network in person. Go to industry events, make real connections with a variety of industry experts. Connect with them over industry details, discuss common topics of interest, exchange contact details, and be yourself. Speak to everyone and be professional.
10. Contact and Apply to a Variety of Casting Agencies
If you're looking for work as an actor or model, then you need to contact and apply to a variety of casting agencies. Casting agencies will help you find modeling or acting casting calls to help you build your portfolio and experience. They function as a gatekeeper. You need them to help you find work.
Get Out There and Start Making Connections
You are a talented actor or model as well as a savvy business person. Use these ten marketing strategies to help build your modeling or acting network and your business.